Randall Blaum's Marketing Blog

Launching a Payload into Space isn't as Easy as it Looks on TV

Good Sunday to you all.

I know it has been well over a month since my last post and I got all the messages and, yes, I'm fine.  My team and I have been working nearly 'round the clock on some major initiatives like:  Sending a payload into space, a new major internet IPO, a new television program and more.  To put it succinctly, we've burned the candle at both ends and the middle. Whew!  What a ride.  It has also been some of the greatest days of my life.  I wake up early, go to bed late and love every minute of my life. 

Well, the past few days we have been at Spaceport America deep inside the New Mexico desert preparing for our sub-orbital launch.  We spoke with the mission commander, toured mission control, and got up close and personal with the space vehicle and the launch pad.

Here are some stats on the vehicle itself.  It is 20+ feet long, 10 inches in diameter and can carry a payload of 110 pounds into space and back to earth.  The rocket motor is designed and built in Canada and uses the same solid fuel that the NASA Space Shuttle does.

Yesterday we were up at 3am to make our way to the launch site, Launching pad 1 at Spaceport America.  It takes about 2 hours from Las Cruces to get there and about 30 miles is on unpaved "washboard" roads.  Talk about the unintended back massage.

Yesterday the launch went flawlessly.  Exactly at 0800 the countdown reached zero and the launch vehicle screamed from the launch pad and into the sky.  We saw the rocket ignite and the vehicle launch, but there was not sound... Until about 15 seconds later when the sky was filled with the roar of the rocket motor and as the vehicle went up, up, up and out of site.  All that was left was a miles long contrail.  People were cheering and I literally got goose bumps and cried.  These were tears of joy, that man has come so far and created so much that I was at a launch of a space vehicle that was carrying a payload for us.  For the moment that payload is top secret, but I'll reveal that when I can.

David, my partner was there, too which is only right since it was his idea to create a program and payload for this mission. We both worked for months on all the paperwork, the creation of the payload, shipping all of that to the space services company and planning the trip to the Spaceport.

That's David in the photo looking at the vehicle mounted on the "rail."  The rail is like the vehicle's guidance system.  It is  hydraulically operated and on the day of launch the rail will go vertical and so will the vehicle.  We had "crew only" access to the launch pad and the vehicle and when I have the okay to release those photos I will.  When it comes to security and launch vehicles, everyone is very careful.

Back to the story...  About an hour after launch, the launch director told us that the vehicle had failed to reach "space" which is a minimum of 62 miles (the mission was slated to reach 73 miles) above the Earth.  While that was not great news, it almost didn't matter because our payload and the other payloads (University of NM, The Air Force and others) all came back to terra firma intact and safe. 

We will be working with the space services and aerospace company to build another launch vehicle so we may launch our payload again.  Plans are in the works with our space services company to do at least 2 more launches this year and even a deep space mission in 2012.

Well it seems as if I have gone on long enough now, so I'll sign off and tell you more about the IPO and our other programs in a future post.

Be well and I am yours in success,
Randall

You Can See Randall Speak Live from Toronto on the Internet!!!

Hi Marketers,

Do I have Exciting News!

The Raymond Aaron Group will be broadcasting the entire Maximum Mind---Mega Wealth event being held this weekend LIVE on the internet...

As you know I will be speaking at the event along with many other very accomplished speakers and I urge you to tune-in to the webcast if you can't be at the event in person. (It's the next best thing)

Now there is a nominal charge of 9.95 to view the webcast but Raymond tells me this is just to cover off the costs of putting the ENTIRE event up on the web...and when you consider what your getting---three days of solid instruction about creating and developing a mindset that will virtually guarantee your success in whatever it is you send your mind to accomplishing---the decision to tune-in is really a no-brainer...

Get all the details here:

http://www.1shoppingcart.com/app/?af=933787

And watch...  The entire event...if you can...  Or check-in from time-to-time throughout the weekend...

I am leaving in a few minutes to fly to Toronto so sign up now and you can see me tomorrow at 10:30am EST.  Get all the details here:  http://www.1shoppingcart.com/app/?af=933787

I am yours in success,

Randall

Randall Blaum is Speaking in Toronto and You are Invited!

Hi Marketing Moguls!

I'm inviting you to join me in Toronto on February 27, 28 and March 1 at a very special event I'll be speaking at called "Maximum Mind--Mega Wealth".

Now this event is being put on by a good friend of mine, Raymond Aaron and it will be focusing on mastering what Raymond likes to call "Your Inner Game"...the mindset that you need to build FIRST to create the kind of personal, financial and spiritual success in your life that you want...

You see, according to Raymond, so many folks jump from one thing to another trying to "make it" without determining what their true passion really is...and as a result success--for them--becomes an endless chase...Yet, (as Raymond says) if you get the "mind stuff" right...like determining what you love to do, replacing old self-limiting beliefs with empowering ones and increasing your capacity to learn and communicate with others...your path to a life of abundance and joy becomes quite clear...and a whole lot easier...

So if the words above make sense to you...if they resonate and feel right...make plans to join me...

You can register and get all the details here:
http://www.1shoppingcart.com/app/?af=933787

I am yours in success,

Randall

PS

Did I mention you can come for f.r.e.e.? Click the link below!

http://www.1shoppingcart.com/app/?af=933787

Adrenaline Self-Test for Marketing Moguls

Hi Moguls,

Face it, in today's business environment we are all stressed. Nothing is working the way we really want it to and we're all working harder than ever to make ends meet.

Adrenaline is the drug of choice of a stressed society. Furthermore, most people are connected in some way with a stressed environment, which is why so many of us over-use our adrenaline. Originally, adrenaline was 'developed' to give us a jolt of superhuman energy when faced with a threat. But now, we use adrenaline in order to get an exciting rush or 'high.'  Now I have nothing against adrenaline highs-in fact, they can be quite fun and useful in sports, business, and life.

However, there are both physical and emotional/spiritual costs. Physical in terms of the overuse of the adrenal gland, and the stress that circulating adrenaline puts on the body. Emotional/spiritual in the sense that when we are high; we are not present - that, along with the stress involved in creating situations in which our body is triggered to circulate the adrenaline.

Wondering if you are an adrenaline addict? Your score on the following questionnaire will tell the story. Again, no one is saying that you must stop adrenalizing, but if you recognize the cost and wish to make some changes in your life or way of living, then we suggest you work with a coach who understands the adrenaline process and knows how to help you redesign the areas of your life that trigger your need for the rush.

Self Test Statements - answer "yes" or "no" to the following:
1. I drink coffee or colas or other caffeinated beverages in order to get going or keep going.
2. I eat sugar to calm myself down.
3. I tend to over-promise and then rush to get the project done at the last minute.
4. I arrive at work 'rushed' and already "on".
 5. I feel an inner rush or lack of stillness/peace much of the time, and I can't get rid of it.
 6. I tend to be impatient with the pace or performance of others.
 7. I often drive 10 miles or more over the speed limit or tend to tailgate.
8. I tend to run or arrive late or "just in time." After all, why waste time by being early?
9. It often seems that there is a problem, hassle or difficult situation I'm having to deal with.
10. I don't give myself plenty of time during the day for the things I do know will come up.
11. I love a challenge and pushing through a solution.
12. I get grabbed by surprises or upsetting events and can't calm down for a day or two.
13. I find it boring or difficult to simply hang out with people sometimes. Boring!
14. I am my best when under pressure, especially deadline pressure.
15. Sometimes I wonder if I deliberately set myself up to wait until the last minute.
16. I do not arrive at the airport an hour before my flight.
17. I carry my cell phone, even when I do not really need it.
18. Sometimes I think I unconsciously try to find the hardest way of getting something done.
19. People sometimes complain that I am "not there" with them, even though I am.
20. I tend to be a driven type of person.

Score (Count # of Yes Answers)
15-20 Certified Adrenaline Junkie
11-14 Unhealthy level of adrenaline is probable
6-10 Possible adrenaline problem
0-5 Congratulations! You dot not have an adrenaline problem.

What did you score?  The first time I took this test years ago, I scored... well shall we say... a very high score.  Okay I scored an 18.  Today I score about a 5 or 6 and my life is way happier than it used to be.  My prescription for lowering your need for adrenaline is to do what you love and not do anything else.  Okay, that sound a bit like nirvana-hunting, but listen to me. 

In my experience I have found that anything that takes me off the vector of what I like (and love) to do adds to my stress and when I stay on the course that brings me happiness, I not only feel better, but I am more creative and able to handle the stresses of daily life.

So what did you score?  Send me a note back if this blog was helpful and I'll do a few more like it over the coming weeks.

I am yours in success,
Randall
Proud Soldier's Angel to Jamie

Soldier's Angels and Project Mardi Gras

All of us here at Marketing Experts are truly grateful for the work the servicemembers of our Armed Forces carry out every day so we may live in peace.  As part of our service to them we are participating in Soldier's Angels Project Mardi Gras.

We have packed many boxes filled to capacity with Mardi Gras party items, special notes from home and boxes of KickBrix, the new energy chew we are launching nationally.

This is one of those times that you can promote, subtly, and help our servicemembers know they are being thought about.  There are no sales materials in the boxes, but we hope that beyond the good feelings the servicemembers get they will want to order more KickBrix on their return.

Also, as you may remember from past blog entries we have created a special website for the Fisher House San Diego (www.fisherhousekickbrix.com) so that when the servicemembers want, they can order KickBrix from that website and part of the proceeds go directly to The Fisher House San Diego.

Not only do we get to continue to help our service men and women through Soldier’s Angels and Project Mardi Gras, we can continue to help through our connection with The Fisher House.  You can help, too.  

Order some KickBrix today instead of drinking a Monster, Red Bull, or RockStar and you'll not only get the energy boost you want you will be helping our servicemen and women.  It is important. Go to www.FisherHouseKickBrix.com to order some KickBrix and help our servicemembers.

You can also send boxes to virtually anyone who is deployed.  You can go to your local post office and ask for the "We Support Our Troops" boxes.  They are free and you can fill them up and pay about $11.00 to ship them to Iraq, Afghanistan, etc.

To find out more about how you can become a Soldier’s Angel go to: http://www.soldiersangels.org.  When you do philanthropic marketing you not only bring attention to your company, but you bring joy to your heart.  It is rare that you can combine all parts of life (business, pleasure, and service) and when you do, it is magnificent.

 

I am yours in success,

Randall

A Tale of Credit Card Debt - How You Get Taken to the Cleaners

A good friend of mine sent me this yesterday and it was so well written, I thought it would be good to pass on to you.

What follows is a little long and dramatic, but I felt it was worth sharing because it alerts us to a few new, slick forms of credit card theft to watch out for these days.  

 

 

SCENE 1. 

 

This is a new one. 

 

People sure stay busy trying to cheat us, don't they? 

 

A friend went to the local gym and placed his belongings in the locker.  After the workout and a shower, he came out, saw the locker open, and thought to himself, 'Funny, I thought I locked the locker.  Hmm, ?' He dressed and just flipped the wallet to make sure all was in order.  Everything looked okay - all cards were in place.

A few weeks later his credit card bill came - a whooping bill of $14,000!  He called the credit card company and started yelling at them, saying that he did not make the transactions. Customer care personnel verified that there was no mistake in the system and asked if his card had been stolen. ? 'No,' he said, but then took out his wallet, pulled out the credit card, and yep - you guessed it - a switch had been made. ? An expired similar credit card from the same bank was in the wallet. The thief broke into his locker at the gym and switched cards. 

 

Verdict: The credit card issuer said since he did not report the card missing earlier, he would have to pay the amount owed to them. How much did he have to pay for items he did not buy?  $9,000! Why were there no calls made to verify the amount swiped? Small amounts rarely trigger a 'warning bell' with some credit card companies. It just so happens that all the small amounts added up to big one! 

 

 

SCENE 2. 

 

A man at a local restaurant paid for his meal with his credit card. The bill for the meal came, he signed it,and the waitress folded the receipt and passed the credit card along. Usually, he would just take it and place it in his wallet or pocket. Funny enough, though, he actually took a look at the card and, lo and behold, it was the expired card of another person. He called the waitress and she looked perplexed. She took it back, apologized, and hurried back to the counter under the watchful eye of the man. All the waitress did while walking to the counter was wave the wrong expired card to the counter cashier, and the counter cashier immediately looked down and took out the real card. No exchange of words -- - nothing! She took it and came back to the man with an apology. 

 

Verdict:  Make sure the credit cards in your wallet are yours. Check the name on the card every time you sign for something and/or the card is taken away for even a short period of time. Many people just take back the credit card without even looking at it, 'assuming' that it has to be theirs. FOR YOUR OWN SAKE, DEVELOP THE HABIT OF CHECKING YOUR CREDIT CARD EACH TIME IT IS RETURNED TO YOU AFTER A TRANSACTION! 

 

 

SCENE 3: 

 

Yesterday I went into a pizza restaurant to pick up an order that I had called in. I paid by using my Visa Check Card which, of course, is linked directly to my checking account. The young man behind the counter took my card, swiped it, then laid it on the counter as he waited for the approval, which is pretty standard procedure. While he waited, he picked up his cell phone and started dialing.  I noticed the phone because it is the same model I have, but nothing seemed out of the ordinary. Then I heard a click that sounded like my phone sounds when I take a picture  He then gave me back my card but kept the phone in his hand as if he was still pressing buttons.  Meanwhile, I'm thinking: I wonder what he is taking a picture of, oblivious to what was really going on.

It then dawned on me: the only thing there was my credit card, so now I'm paying close attention to what he is doing.  He set his phone on the counter, leaving it open. About five seconds later, I heard the chime that tells you that the picture has been saved. Now I'm standing there struggling with the fact that this boy just took a picture of my credit card. Yes, he played it off well, because had we not had the same kind of phone, I probably would never have known what  happened. Needless to say, I immediately canceled that card as I was walking out of the pizza parlor.

All I am saying is, be aware of your surroundings at all times. Whenever you are using your credit card take caution and don't be careless. Notice who is standing near you and what they are doing when you use your card.  Be aware of phones, because many have a camera phone these days.

 

FORWARD THIS TO AS MANY PEOPLE AS YOU CAN THINK OF. LET'S GET THE WORD OUT! JUST BE AWARE. Never let your card out of your sight.....check and check again!

I think that says it all, but in case you missed the point, there are many evildoers out there that want to harm you by stealing your information and credit cards.  Beware - it's hard to run a business if you are chasing bad guys...

I am yours in success,
Randall

CNN, US Airways, and the Best Laid Plans

First let me tell you as a very frequent flier and a fellow human, I know it is miraculous that the US Air flight landed safely on the Hudson yesterday.  For everything to go so right in the moments just after everything goes so wrong speaks to the ability and skill of the pilots, the people who build our planes, the engineers who created engines that are able to withstand such force and not explode, and to the passengers and flight crew, who as a team evacuated the plane quickly and safely.  And, of course, we have to acknowledge the ferry captains who as the very first responders, began getting the passengers of the wing of the plane within minutes of the water landing.  I truly love it, and love being an American when I see us all pull together to get the job done that needs to be done.

Let me tell you about my day, yesterday and the reason I did not have a blog post (sorry about that).  I received a call from a senior producer of CNN and they wanted me to be a guest on air last night to talk about credit card debt.  For those of you that are new to my blogs, I directed a film, UR Pre-Approved, about credit card debt and it is now available on DVD www.urpreapproved.com.

I had about 3 hours to pull footage from the film, FTP it to them and get ready for the segment, so I rushed out on my house and went to the edit suite where we edit all my films, trailers, and other projects and began pulling footage... Everything was going to plan.  Then the phone rang...

It was a segment producer from CNN telling me my segment was bumped because of all the heavy news that day (US Airways, politics and the like) and I would need to be re-scheduled.  This happens all the time in TV news as bigger stories will always take place of those that are not considered to be as big.  And while I think UR Pre-Approved is big, it does pale in comparison to 155 people escaping a jet that landed on the Hudson River.

So now what?  What to do you do when you get bumped?  Here's what I did.  I stayed in contact with the senior producer with an email letting her know that the segment producer had called and then, because we had a good relationship, I told her a joke using her own words from previous conversations and told her I was okay and I totally understood the situation and there was no problem. 

By doing this I let her know I got the message about being re-scheduled, and I was okay with that.  She sent me an email apologizing and telling me she wanted to get me on as soon as possible and we'll talk next week.  So goo, I still have the opportunity for the segment, and she knows I am a professional and can be trusted to deal with what happens in TV News.

If you are ever bumped, follow up.  Do not get mad, even if you had your heart set on the interview.  There are reasons, sometime small and sometimes big, why guests get bumped.  Deal with it at a professional level and the TV or radio station will have you back. 

Be well my marketing moguls in the making and I am yours in success,

Randall

I WANNA A NEW DRUG... ONE THAT WON'T MAKE ME SICK

Some may say this is a bit of a rant, but I believe it needs to be said, and it's my blog, so I will say it.

This is the first month of the new year and I have a lot to be thankful for and yet, I am frustrated.  I am frustrated that as a nation we seem to be giving away our sovereignty.  As a people we seem to be giving away the rights that were granted to us in the constitution.  As individuals, we seem to be giving away responsibility for ourselves.  What all this adds up to, I'm not sure, but it seems as if we are well down the slippery slope to the end of our freedoms and our individuality as we have known them.

SO WHAT IN THE HELL IS GOING ON???
1.  The housing market is in the crapper
2.  Credit card debt is at an all-time, unsustainable high
3.  The banking industry is in total meltdown
4.  Our government refuses to secure our borders
5.  Big pharma is making more and more drugs and there are less and less cures

That being said, what can anyone do?  Revolt in the streets like in Pakistan or other countries?  Stop paying all taxes to collapse the government? Or just sit back and wait to see what happens?   I'd like to offer another alternative...

Pay Attention!  Each one of us already knows we're in a bad way right now and anyone who doesn't think so is deluded, insane, or a liar.  This has nothing to do with Global Warming, or about if the rich are getting richer and the poor are getting poorer. It only has to do with each one of us as individuals and what we can do.  First off everyone one of us MUST get off our collective asses and actually start doing something.  If you're fat, lose weight.  If you're poor, stop bitching about it and make more money.  If you're sick, find out what other alternatives are out there for you to use to make yourself healthy.

Face it; it is 100% up to you what you do.  Even if (and I think it's safe to say it is) the whole system is rigged against you, you are still the only person in your own body.  No matter what your situation is you cannot just sit back and wait for someone to help you.  It reminds me of an oft-told story, but it bears repeating here...

There was a great flood and a man was trapped on his roof and the water was getting higher...  A man in a rowboat came by and offered to rescue him.  "God will rescue me," the man on the roof said and the rowboat rowed into the distance.

Then an army HumVee came by and the soldiers asked if they could help the man and again he said, "God will rescue me," and the HumVee went on it way and the water was now almost to the top of the roof.

After that a helicopter came by and the pilot asked he could help the man and again the man said, "God will rescue me," and the helicopter left.  The water then overtook the roof and the man on it and he drowned.

When the man got to Heaven and met God he asked, "How come you didn't save me?  I believed you would and I counted on you doing it."  God then responded... "I sent you a boat, a Humvee, and a helicopter, what more did you expect me to do?"

The moral is that we all must take responsibility for all of our actions and from those actions we will make our own lives better and in turn will be able to better the lives of the people we love and that surround us. Don't wait for your neighbor, the government, or even God to save you.  It all starts with you and in this first month of 2009, I think it's a good time to start saving ourselves from the path of destruction we are on.

Think of it this way...  We are all teachers.  Teachers to ourselves, our children and spouses, to our neighbors, to our co-workers, and to people we will never meet.  Everything we do teaches those around us what is important to us and what is not.  What we say teaches the people around us what we think and the actions we take teach people around us what we are willing to fight for.  All together our teaching impacts not only the people around us, but all of the people of this country and the world.

We are responsible for teaching everyone all the time.  When we teach the people in charge of the housing and credit card markets that we will not be manipulated anymore, we won't be. 

When we teach the people in charge of the banks and the Federal Reserve (which is NOT part of the US Government, it is a private corporation) that we want control of our own money again, we will have it. 

When we teach our government that we do not want tens-of-millions of illegal aliens clogging our schools, emergency rooms, and freeways, we shall have our way. 

When we teach big pharma that we WANT and demand healthy alternative to drugs and sickness, they will give it to us (most of it already exists) 

And most importantly, when we teach our elected officials that WE are the government and THEY work for us, we shall get our country back and we shall be sovereign once again.

Here's the one question I'd like you to ponder today and add the answer to your New Year's Resolutions:
How are you going to teach those around you this year and make your life better?

I am yours in success and wish you the freedom, the brightness, and the guile to create a magnificent 2009 and beyond for you and your family.

Randall

You Asked for it, You Got it!

My email box has been jammed with requests.  Ever since I began releasing some of my campaigns from my library I have had people ask to see more.  Today is the day I show you more of what you asked for. 

The campaign you see here is from a huge promotions program that THX did a few years ago to promote the THX Certification Program to movie theatre owners worldwide.

On this page three of the ads that THX uses to promote their product throughout the world were campaigns created by me and my teams.  This provided immense exposure for us and brought us deals we would most likely have never heard about before this program was released.

As you can see in the three ads featured on this page, they all have very dynamic visuals.  I have found that advertising works better with less words and high-impact visuals that tell the story and highlight the headline.

This page from the THX brochure features the famous "If it's not in THX Sound, Why Bother Listening" campaign, in this case the billboard.  This campaign was so well received that THX promoted world wide as a way for theatre owners to attract new customers because they had THX auditoriums in their theatres. 

While I have dozens of THX artifacts, ads, etc in my library, this brochure rally increased my visibility and made for a huge difference in my professional life.

The reason I share this with you is not to brag or boast.  I am sharing it with you because the strategy I used (help THX be as big as they can be) helped me and helped them and when the time came for them to promote themselves is a huge way, they promoted me and my campaigns, too.

One thing to remember, no one is an island.  I could not have created these campaigns without a highly creative and passionate team of my own.  Many thanks to Scott, Marlene, Tim P, Tim W, Tim R, and the entire team for being part of this success.

You can have your own success, too.  Stop using all those words!  I'm not saying don't use sales letters when you need to, but there are other ways of marketing and advertising to the public.  Try using images with pithy, funny, in-your-face headlines.  This can help set you apart from the competition.

I am yours in success,

Randall
 

300 Words, One Hour, One Phone Call - How to get a Client in Three Steps

Good Saturday everyone,

The headline of this post is, “300 Words, One Hour, One Phone Call” and I have had many people already asking what in the heck that means and why I kept it a secret.  Calm down everyone, it’s only been a day since I even put that headline out into the universe and now it’s time to reveal the meaning.

First, since I have a lot of new subscribers I shall reiterate my mantra for this blog and that is… I tell you how I am doing what I am doing as I am doing it so you can see the thought process behind the marketing and then benefit from the process itself as you see the results of me and my team’s efforts.  So back to the headline…

Let me tell you a short story as context.  I have a good friend that called me several days ago (the one phone call) who told me about a company owned and operated by millionaires who do millionaire-level deals on an almost day-to-day basis.  She asked me what I thought they could do to increase the visibility in the marketplace for a new service they are launching and after that short conversation she and I met with the owners (the meeting).

During the meeting, which had the energy of a space shuttle lift off , we covered 100% of the ground as to what I do, what they do, and how we do it together in about 15 minutes.  This leads me to the words I used.  First, there is never a reason in my experience to lie or even bend the truth about what you do and how you do it.  If you have to bens the truth, then you are not true to yourself and you are not being truthful with the person you are speaking with.

As it happens (and I’ll introduce this company to you soon) what Marketing Experts International does matched 100% with the needs and wants of the client.  I spoke with passion about my own feelings (notice I did not say the word, facts) about how they could implement their strategies and how I knew that we were the team to bring them success.  I was able to say the words “I knew” because I had over 700 artifacts and bona fides I could show them if needed to prove what I was saying.

Bye the way, I walked into the meeting in killer casual clothes (Italian shoes, perfect jeans, handmade shirt, and a virtually-never-seen watch).  What am I telling you this?  Because in my research of the  people I was meeting it became clear that for the most part they were suit and tie people with a huge dash of flair, confidence, and charisma.  I gave up my suit and tie days long ago and while I still have the killer suits I buy each year for the most part they go unused.  I chose the clothes I wore specifically to meet the expectations of the suit people and to match the charisma of the team.  Worked like a charm.  If you do even a modicum of research before you meet with clients you can dress for that single occasion ad make your clothes market you while you are marketing to the client or audience.

But I digress.  There were many people in the office the day I went to meet the new team and while I was communicating with them, they were also in the middle of signing a huge deal.  Many people would be thrown a curve ball by not having a well-focused meeting, but if you can maintain control and still go with the flow, the people you are talking to can see that you are in their flow and can work with them. 

Okay, back to the words I used…  The entire group walked out of the conference room for a few minutes and when they came back I asked two clarifying questions.

1.     Did they want to be guided in this process, or did they want to do it “their way?”
2.    Did they think I was going to do the work?

This brought the whole room to a stop.  They answered they wanted to be guided and that they understood I was the creator and overseer, but that I was not going to do the day-to-day work.  This was a huge deal, because I am not an employee and if they thought otherwise, they had to know where I was coming from.

I then laid out in less than 30 seconds what the plan was, what the costs were and we agreed to move forward.  The next day I sent basically a one page outline of what we discussed and everyone said, “Yes” and we launched into getting things done that very afternoon. 

There it is from start to finish.  It took three days, one call, one meeting, 300 words, and we have a new client that has the plan, the money, the passion, and the right vector to take America by storm.  In the next few weeks I’ll share with you who these people are because they may be able to help you, too.

I am yours in success,
Randall