Why Write a Blog?
First, a web log, or blog, is used to express yourself, your vision, and your wisdom to likeminded people who have similar interests or tastes. You can share information, stories, links to other sites, and more.
I use my blog a one form of communication to the people who not only enjoy my thoughts, strategies, my insight, and sometimes my (hopeful) humor.
One thing I have found to be true is that you should write like the person you are. Don't write like a lawyer if you are an artist. Be you, be honest, and be up front. People appreciate you and read your blog because you wrote it.
You should also make sure (and I have been accused of not doing this from time to time) to use the spell checker. What you send out the universe stays there forever, so be seen in the best light possible. If you insert a video, photo, or audio into a blog post, make sure it is relevant the story or subject of the blog. I think of my blog posts as mini news stories, or even as a press release. Think about it. You have a headline and you have body copy. So go and tell a good story.
A great reason to write a blog is so your information may be indexed in the search engines. The more you write, the more notice you will get. The search engines are always looking for new information, so give it to them and you will reap the benefits.
Why Read a Blog?
This question can be answered so many ways it's hard to know where to begin, but begin I must. I think the main reason people read blogs are to gather information or to be entertained, perhaps both. I have found so many great sites, gathered new ideas and ways of thinking about things from the blogs I read.
Beware: Know who the author of the blog is and make sure they actually know what they are talking about. Many bloggers simply state their opinions and have no expertise in the subject they are speaking to. If you're on an entrainment blog, enjoy. However, if you are counting on information to be correct and relevant, you need to know who writes it why they write it. There are blogs popping up from huge corporate entities posing as individuals simply to pitch products. Reader beware...
Do you have a blog you want the world to know about? Send me a link to your blog and I'll see what I can do to help you get the word out about you.
I am yours in success,
Randall
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