The launch of KickBrix is going well and we are receiving many requests from different media outlets for samples and they are all writing about the product. Here is a sample fo some of that coverage.
Adventures in Marketing
Friday, January 16, 2009, by Paolo
It's not Powerthirst, but it's close: "Pop a convenient, quick KickBrix chew in your mouth, and go--before a college final or all-night recording session ... or stay alert for your Mixed-Martial Arts Match,
Motocross Race or Surfing Safari." We, for one, welcome the opportunity
to stay alert for our mixed martial artistry. (Extra points for the
logo resembling that of a mid-1990s radio station.) [Eater Inbox]
This is the link the coverage and website itself.: http://sf.eater.com/archives/2009/01/16/adventures_in_marketing_2.php
The more communication you have with the media, the more coverage you will get. Our plan is to follow up with every outlet that runs coverage as well as following up with the outlets that do not run coverage. You can find out a lot when you ask "Why" questions of the media; "Why did you choose not to run anything?"
Be well and have a super Saturday.
Randall
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